WSU’s enrollment is down 20% since 2019—and it’s not just hurting the university, it’s hitting Pullman’s economy too. As a local parent seeing the process firsthand, I found the problem isn’t just numbers—it’s hospitality. This video breaks down what’s going wrong on campus visits, why first impressions matter, and how we can fix it. Because if we want full classrooms and thriving businesses, it starts with how we welcome future Cougs.